MICE Vietnam at IFTM Top Resa 2026: Showcasing Vietnam as a MICE Destination
MICE Vietnam at IFTM Top Resa 2026 marks an important milestone in promoting Vietnam as a destination for incentive travel, corporate events, team-building activities, and gala dinners. Through its first participation in this major French tourism trade show, MICE Vietnam aims to connect with French and international partners, exchange insights on emerging market trends, and explore new opportunities for collaboration.
MICE Vietnam Makes Its Debut at IFTM Top Resa 2026
The 2026 edition of IFTM Top Resa marks a milestone: MICE Vietnam’s first participation in this major tourism trade show in France.
This debut offers a valuable opportunity to showcase Vietnam’s potential for incentive travel, corporate events, team-building activities, and gala dinners. It also provides an opportunity to connect with professionals in the French market, exchange ideas about their projects, and gain a deeper understanding of their evolving expectations.
Through this participation, MICE Vietnam aims to highlight the diversity of experiences Vietnam can offer businesses, from exclusive venues and immersive cultural discoveries to culinary experiences and tailor-made events designed to create lasting memories.
For DMC Mekong IMAGE Travel & Events, connecting with industry professionals reflects a strong belief: the success of a MICE program depends as much on the quality of its organization as on the creativity of the experiences it delivers.
The French Market Is Looking for More Authentic MICE Experiences
On the occasion of this first participation, we met with Linda to discuss partner expectations, emerging trends in the French market, and the opportunities Vietnam offers for creating memorable events.
Hello Linda, this is the first year that MICE Vietnam has participated in IFTM Top Resa. What does this milestone mean to you?
Hello Laetitia,
Hello everyone!
Our first participation in IFTM Top Resa marks an important milestone for us. It is an opportunity to showcase our MICE expertise to the French market, meet our partners, and, above all, gain a deeper understanding of their expectations and evolving needs.
At IFTM Top Resa 2026, what are partners’ main expectations regarding MICE in Vietnam?
With partners who already work with us, discussions mainly focus on what’s new: exclusive venues, new immersive experiences, and emerging trends that we can incorporate into MICE programs.
With new partners, beyond logistics, what they are primarily looking for is a partner who can bring ideas, creativity, and genuine added value to their projects.
How is demand for MICE in Vietnam evolving in the French market?
Today, clients are looking for authentic and meaningful experiences. They want their guests to build genuine connections, both with the destination and with one another.
To achieve this, they seek exclusive activities specifically designed for MICE participants, as well as, of course, a truly memorable gala dinner.
Why is Vietnam such an appealing destination for French incentive groups?
Vietnam’s strength lies in its perfect blend of culture, gastronomy, wide-open spaces, and authentic human connections.
This diversity allows us to design highly engaging activities in which discovering the destination directly contributes to team bonding.
How can we go beyond the traditional combination of sightseeing and a gala dinner?
We always start with one question: “What will participants remember from this trip?”
From there, we design interactive, engaging activities that bring people together and are deeply rooted in local culture.
Which destinations would you recommend for an incentive trip to Vietnam?
Vietnam stretches from north to south across three main regions: Northern, Central, and Southern Vietnam. Each has its own identity and offers a wide range of possibilities.
We have successfully organized numerous events across these regions, creating lasting impressions on our clients. But beyond the destinations themselves, what matters most is understanding your clients’ goals and aspirations.
As passionate experts with in-depth local knowledge, we work hand in hand with you to co-create the ideal program, perfectly aligned with their expectations.
If you had to describe MICE in Vietnam in three words, which would you choose?
I would choose: Authentic, Creative, Connected.
Authentic in the experiences we offer, creative in our approach to program design, and connected through the bonds formed between participants and the destination, as well as among the participants themselves.
Finally, what message would you like to share with international partners following the trade show?
Vietnam offers a wealth of new opportunities to explore in the MICE sector, and DMC Mekong IMAGE Travel & Events aims to be your trusted partner, helping you turn these ideas into real-life experiences.
Vietnam DMC: Bringing Your MICE Projects to Life in Vietnam
Following MICE Vietnam’s participation in IFTM Top Resa 2026, DMC Mekong IMAGE Travel & Events continues to strengthen connections with tourism professionals and showcase the diverse opportunities Vietnam has to offer as a MICE destination.
As a destination management company (DMC) specializing in Vietnam, DMC Mekong IMAGE Travel & Events supports its partners in designing and organizing tailor-made programs, from incentive trips and corporate events to team-building activities and gala dinners.
Our approach is built on listening to our partners’ needs, leveraging our in-depth local knowledge, and constantly seeking experiences that make a difference.
Planning your next MICE project in Vietnam?
Let’s discuss your objectives and work together to create an experience that takes your event to the next level.
Discover our MICE solutions in Vietnam:
